6FSC#002 - The Hidden Costs of Running a $100K Online Coaching Business

Most coaches think launching an online coaching business is “free.”

The truth? To run an online business that does $100K+ a year, there are some costs.

But here’s the upside: You don’t have in-person costs.

No travel. No facility rentals. No equipment wear and tear.

Every dollar you spend online goes toward delivering value and running a scalable business.

Here’s what it costs me—and what you can expect when you’re serious about coaching online.

Recurring Costs (Monthly Tools You Need)

1. A Coaching Platform to Host Your Courses
   • I use Kajabi to hold courses, run the community, and automate my systems.
   • Cost: $149/month (I pay for the highest plan + a branded mobile app—it’s worth it).
     • Pro tip: Use the “Kickstarter” plan to get started. I believe it’s $69/mo. My affiliate code give you a 30 day free trial.
2. A Tool for Video Reviews
   • I use OnForm to deliver video feedback to clients.
   • Cost: $30/month
3. Tools to Edit Videos
   • Adobe Premiere Pro: For editing short-form and long-form content. Cost: $30/month
   • Descript: For quick edits and captions. Cost: $15-30/month, depending on the plan.
     • Pro tip: To start you can use CapCut for free but I believe these tools are well worth paying for.

Total Recurring Costs: ~$250/month

One-Time Costs (To Get Set Up)

View all the products and more listed on Amazon here.

1. Camera
   • I use a Nikon Z30 for high-quality video.
   • Cost: $700
   • Alternate - the DJI Creator Combo 
2. SD Card
   • To record your files.
   • Cost: $20
3. Tripod
   • Keeps your camera steady for better production.
   • Cost: $50
4. Microphone
   • A good mic makes your content sound professional.
   • Cost: $130
5. A Fast Laptop for Editing
   • I invested in a MacBook Pro to edit faster.
   • Cost: $2,000

Total One-Time Costs: ~$3,000

The Big Advantage of Coaching Online

When you coach in person, you’re dealing with:

• Facility rentals
• Equipment getting beat up
• Being tied to a physical location
• Gas, travel, and wear on your car
• Reschedules (and no money if there’s a reschedule)
• Cutting your lesson time in half (a 1 hr lesson turns into 2 hrs often)

But with an online coaching business:

• No travel.
• No wasted time.
• No facility costs or splits.
• More leverage (bc of content).

The tools you pay for upfront let you coach more people, more efficiently, and scale your business to $100K+ without being tied to a location.

So what’s the true cost?

These hidden costs aren’t just “expenses”—they’re investments.

They help you:

• Deliver results to clients faster.
• Create content that builds trust.
• Create freedom for you to travel or move.
• Build a compounding business where you can serve a world-wide market.

Is this a trade-off you’d take?

I would!

But hit reply and let me know your thoughts—or what tools you’re using in your business right now!

Let’s win together,

• Anj

P.S. Whenever you’re ready, here’s how I can help you:

• Challenge - Go through the free 100K Sports Coach Challenge to get started.
• Courses - Get courses and workshop recordings on content creation, program building, tech setup, and client enrollment.
• Coaching - Schedule a consultation with me, and we’ll map out your program together.