6FSC: #005 - The Perfect Product Suite for Online Sports Coaches

Are you losing sales because you don’t have a product suite?

Most coaches don’t realize it, but not having a clear lineup of products and services is one of the biggest reasons they struggle to grow.

Here’s the thing: If you’re only offering one service—like 1:1 coaching—you’re leaving money on the table.

• What happens to the person who can’t afford high-ticket coaching? They walk away.
• What about the client who just needs a drill or quick win? You lose them too.

The coaches who build thriving, scalable businesses don’t just sell coaching. They offer solutions at every price point to meet their audience where they are.

Here’s how I’ve structured my own product suite to turn casual viewers into loyal clients—and scale my business sustainably.

Start With Free Content (That Actually Delivers Results)

Most of your audience will start by engaging with your free content. This isn’t filler—it’s the foundation of your business.

In fact, my free videos for Catching Made Simple have helped catchers make their varsity teams. I get DMs all the time from athletes thanking me for the tips they learned just from watching.

Why it works:

• It builds trust. People see your content and know you can help them.
• It proves your expertise. Results speak louder than marketing.
• It creates momentum. When someone gets a win, they’re more likely to buy from you next.

Focus on creating valuable, actionable free content that solves small problems and shows your audience what’s possible.

Examples:

• YouTube videos breaking down common mistakes.
• Social Media instructional videos

1️⃣ Free Offers

Every great product suite starts with free offers. These build trust and give potential clients a taste of what you can do.

Your free products should:

• Solve a small problem.
• Be easy to consume.
• Build curiosity for your paid offers.

Examples:

• Checklist: “The 5 Essentials to Improve Your [Skill].”
• Challenge: A free 5-day challenge to help clients see small wins (and get hooked).

Pro tip: Bundle all your free resources together as the "ultimate" lead magnet.

Bonus: After your lead magnet there should be automated email sequences. More on that in another newsletter.

2️⃣ Paid Courses

Courses allow you to serve more clients without trading your time. Price points vary depending on the depth and value of the content.

Here’s the pricing structure I recommend:

• $4.99 Drills: Small wins, like one key drill to fix a specific skill.
• $27 Mini-Course: More in-depth solutions to common problems.
• $47 “In 60 Minutes” Course: Deliver transformation in one focused hour.
  • Example: “Fix Your Swing in 60 Minutes.”
• $97 “In 90 Minutes” Course: Deeper dive into complex skills or challenges.
• $297 ALL Courses: Bundle all the courses together.

Courses help you scale your impact and create passive income while offering solutions for clients at all levels.

Here's a screenshot of my course suite:

*Pro tip: the $4.99 course with a $27 order bump on the checkout form has performed really well for me. Look in the bottom left where it says "Add" and that's the "order bump"

3️⃣ Paid Coaching

Coaching is your high-touch, premium offer. This is where you deliver the biggest transformations—and command the highest prices.

This is where you should make MOST of your money.

Here’s how to structure it:

1. Core Offer (Productized Coaching Program)

Every core offer should have: a productized program, personalized video feedback, and weekly group calls. I also recommend having a 1:1 onboarding call on zoom.

• $349 (4 weeks, 3 reviews): This is the first thing I'd recommend to build.
• $649 (4 weeks, 6 reviews): More frequent feedback for faster results.
• $1,000 (12 weeks, 3 reviews a week): Same thing, just a longer 12 week program.

2. Continuity Offer (Membership and ongoing coaching)

After the core coaching offer, we need something that will help them keep going. 

Going into a subscription here does a few great things: 

1. Offsets recurring expenses with recurring revenue
2. Allows you to not "start from 0" every month
3. Keeps the athlete accountable to keep working

The payment options I recommend here are: 

• $49/wk - 2-3 video reviews a week + group calls
• $99/mo - one video review a week + group calls
• $49/mo - one video review a month + group calls

In 2024, my recurring revenue totaled to be just over $47k.

3. Mastery Program (High-Ticket Coaching)

Believe it or not, there are families out there that have lots of disposable income. And what better place to invest it than your kid and a coach you believe in?

That's why we want to have a higher option available. Even if nobody ever buys it. 

• $1,000/month: Weekly 1-hour Zoom lessons + regular core offer
• Perfect for advanced clients who want ongoing, customized guidance.

I've had the privilege to work with two families on this and have become good friends with their families. 

So for context, two clients make up ~50% of my recurring revenue since they each pay me $1k/mo. 

That's a great example of the 80/20 rule at work. If you're not sure what the 80/20 rule is, go google it. It's important. 

The 80/20 rule states that 80% of outputs are driven by 20% of inputs. Here are some examples so you get it: 

• 80% of home runs are hit by 20% of players
• 80% of traffic is on 20% of roads
• 80% of the time you wear 20% of your shoes
• 80$ of the money you make will come from 20% of your customers

Why This Product Suite Works

It Meets Clients Where They Are

• Some clients just want a quick win (free content or drills).
• Others are ready for deep transformation (premium coaching).

It Builds Trust and Momentum

• Free offers build trust. Low-ticket offers create momentum. High-ticket offers drive results.

It’s Scalable and Sustainable

• Courses allow you to scale without burning out.
• Coaching programs maximize your time and income.

Your Next Steps

If you don’t have a clear product suite, start with this:

1. Choose your free offer (called a lead magnet). I suggest starting with a simple checklist you can make in Canva for free.
2. Create your first low-ticket course. Start small—$4.99 drills are a great entry point.
3. Refine your core coaching offer. Make it clear, results-driven, and easy to scale.

Need help building out your product suite? Shoot me a DM on Instagram and let’s map it out together.

Let’s win together,

- Anj

P.S. Whenever you’re ready, here’s how I can help:

• Challenge - Go through the free 100K Sports Coach Challenge to get started.
• Courses - Get courses and workshop recordings on content creation, program building, tech setup, and client enrollment.
• Coaching - Schedule a consultation with me, and we’ll map out your program together.