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If I had to start over, I’d focus on 3 things—and nothing else.

Most coaches make launching an online business way harder than it needs to be.

They think they need a massive audience, perfect content, or endless fancy tools.

(I was very guilty of this and it made me move much slower)

The truth? To hit $100K online, you only need 3 things:

1. A $100k Program That Delivers Results

Your program isn’t just a set of lessons—it’s an solution to a problem.

Start here:

• Clarify one niche of who you want to help. List out: Sport, Position, Skill, Common Problems, and what people ask you for most.

• Build your offer by creating one outcome you can help clients achieve (e.g., “Jump 2 inches higher on your high jump in 4 weeks”)

• Build a 4 week program that delivers step-by-step results.
  • Why 4 weeks? It’s short enough to commit to and long enough to get results.

It’s really hard to make money coaching online if you don’t have a program to sell. Get them an outcome and build a relationship with them.

2. Simple Tech to Get Paid and Deliver Your Program

Tech is where most coaches get stuck. Here’s the truth: you only need 3 things:

• Coaching Delivery Platform: A place to hold the courses and give feedback (I use Kajabi and OnForm)

• A Payment Platform: I use Kajabi Payments - it’s built on Stripe and lets you take Apple Pay, Google Pay, PayPal, Afterpay, and Klarna.

• Simple Marketing Automation: Again I use Kajabi to set up automated email sequences that give value and educate my customers on the way I think about helping them.

That’s it. Don’t let tech hold you back. Start simple and upgrade later.

3. Enroll Clients Who Need Your Help

You don’t need thousands of followers—you need a few people with a problem you can solve.

How to find your first clients:

• Post problem focused content where your audience hangs out (at the beginning I’d focus exclusively on Instagram)
  • Pro Tip: Market the problem, not your product. “When you market the problem, people think you want to help them. When you market the product, people think you want to sell them”

• Have a simple sales conversation with them. Here’s a simple script:
  • “What made you reach out?”
  • “It sounds like you want help with _____. Is that right?”
  • “Awesome. Can I tell you how I can help?”
  • "Great, here's how it works..."
  • “Would you be opposed to getting started?”
  • “Awesome. Here’s the link to sign up.”

• Start for free to get testimonials so people believe you and you can charge more.
  • Use this 10 step testimonial framework to make these easy 🙂

Program. Tech. Clients. That’s it.

These 3 things are all you need to launch your online sports coaching business.

If you’re missing one, message me on instagram and let me know where you’re stuck. I’ll help you figure it out.

Let’s win together,

Anj

P.S. Whenever you’re ready, there’s 3 ways I can help you:

1. Content - Watch on YouTube and Instagram
2. Resources - Get the $100k Sports Coach checklist, book, or challenge
3. Coaching - Schedule a coach consultation with me and let’s map out your program together.